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Upcoming APA-LA Events
APA Member Sneak Peek
Los Angeles, CA 90034
IN LA And Denver
From the way you handle the first job with a new client to the first time you discuss budgets sets the tone and the code of behavior for the client/creative relationship. To keep your clients coming back and paying your price, you need to become more aware of the courtship and bonding in the photographer/client relationship.
Maria will teach you how to help your clients make the right choice, hiring you, by presenting them with proposals instead of prices. You will learn skills and techniques to better communicate as a creative professional on a business level and techniques to keep your fears from overcoming good business sense.
- Help the client hire you
- How to get the price you want
- Considerations for negotiation
- Verbal estimates that win the job
- Preparing job-getting cost proposal
This session will give you an unbeatable edge over your competition. It will help you become more comfortable and confident when quoting jobs and help you get more of the jobs you quote. This session applies to all levels of experience and includes specific techniques you can put to work immediately. Whether you have been in business two years or twenty years, getting paid what you want is an important issue in today’s marketplace. Maria brings this program to you from her rep experience and her new book, 4th edition Photographer’s Guide to Marketing and Self- Promotion.
Maria Piscopo www.mpiscopo.com is the author of the new 4th edition Photographer's Guide to Marketing and Self Promotion and Graphic Designer's and Illistrator's Guide to Marketing and Promotion both published by Allworth Press and has been an art/photo rep for twenty five years. She writes magazine articles for industry publications such as Shutterbug Magazine and Communication Arts and teaches marketing classes for photographers at local colleges in Southern California. Maria’s four marketing topics have been successfully presented to industry associations such as AIGA, ASMP, APA, CAPIC and PPA.
Wednesday Sept 22, 2010
6-9pm Dinner Included
1201 South La Brea Ave
Los Angeles, CA 90019
APA Members are Free!!!!!
Non Members Save $5 if you register online
$25 at door
$20 online
Friday October 2, 2010
6-9pm Dinner Included
235 S Cherokee St
Denver CO 80223
APA Members are Free!!!!!
Non Members Save $5 if you register online
$25 at door
$20 online
Portfolio, Website and Alternate Media Reviews
Valuable personalized feedback from top industry consultants, reps, and art buyers at a bargain price! Three 20 minute sessions. These are the folks that know your clients inside and out. They are experts in branding, marketing, editing your work and helping to package and sell your unique product: YOU.
Register Today!
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APA Members $100 Non Members $200
Reviewer selections are prioritized by registration. To register simply follow paypal links and pay online. APA LA director will be notified of your registration payment. Once registration is complete you will receive a follow up email with complete instruction on choosing your reviewers. Please allow 24 hours for the followup.
**If your payment email is different from your regular email please sent the
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a note as to where to send your selection intructions.
***Please note that due to the nature of this event we will not be offering refunds on registration fees. This event has limited space availability; registration before September 21nd is required.
Reviewers Include:
Susan Baraz Co-Chair, The Lucie Awards, Head of Judges for the International Photography Awards, the most prestigious award honoring the masters in photography. Founding Member / Chairperson, Focus on AIDS, established 1987. FOA is the largest global fine art photography benefit and has donated over 3 million dollars to AIDS organizations. Pre-screener and Judge for Critical Mass, Photo Lucida a top level photography competition. Panelist, portfolio reviewer, moderator for Advertising Photographers of America, Palm Springs Photo Festival, Salt Lake City, Seattle and Portland ASMP, Art Center College of Design, Academy of Art University SF, Otis Art Institute of Parsons School of Design, Arles and Perpignan Photography Festivals. Fine Art curator and consultant to galleries including Craig Krull Gallery, Peter Fetterman Gallery, Robert Berman Gallery, Paul Kopeikin Gallery, Farmani Gallery, Marla Kennedy / dealer, Howard Greenberg Gallery. Curated shows both nationally at The Museum of Tolerance, Los Angeles, Holocaust Museum, Washington DC, International Photography Awards and Internationally for PX3 in Paris. National / International photography marketing consultant for AtEdge.
Ellen Boughn Having being directly involved in the creation of four major stock photography collections, Ellen Boughn uses her decades of experience to guide photographer clients through the maze of opportunities and pitfalls in today’s marketplace for existing images. Ellen has over thirty years of experience in the stock business gained at such organizations as Dreamstime, UpperCut Images, Workbookstock, Corbis, Getty (Stone), The Image Bank (Artville) and the creative agency, After-Image, she started in Los Angeles at the beginning of her career. Ellen has directed the production of over 200 stock shoots over the last few years, from concepting to directing on set. She has a deep understanding of all stock photo markets including right’s managed and microstock. She is a frequent speaker at PhotoExpo, CEPIC and UGCX as well as being a member of the Advisory Board of the Northwest College of Art. She has recently participated in portfolio reviews at the Palm Springs Photography Festival, PhotoLucida, and Critical Mass. She has qualified as an expert witness and appraiser as to the licensing value of photo collections and is a member of ASMP, ASPP, PACA. She has recently completed a book, “Microstock Money Shots—Turning Downloads into Dollars".
Christie Deddens is Co founder and partner with her twin sister at Deddens & Deddens. She has been an artist representative for over 20 years. Her clients run the gambit of styles and specialties. She prides herself on working closely with her artists, both in brainstorming and conceptualizing major campaigns. Christie's passion and dedication are well known and respected in an area where trust and honesty are essential.
Rhoni says, "I always have time to look at one more photograph."
Jennifer Lamping Senior Art Producer TBWA\CHIAT\DAY, Los Angeles After graduating from the University of Michigan (Go Blue!) with an Art History degree and nearly giving her parents a nervous breakdown because of her degree choice, she quickly validated her academic decision by working at The Museum of Contemporary Art in Los Angeles for several years before finding her way to TBWA\Chiat\Day, Los Angeles in 2003 as a Project Manager. She soon discovered Art Buying/Production and became interested in it as a career choice that nicely blended her interests in the creative, business, and legal aspects of advertising. In 2004 she joined the Art Production department and has since enjoyed working on a wide array of accounts such as Sony PlayStation, Apple, Harmon Kardon, Senseo, Pur, Visa, The Grammy Museum, Health Net, Nissan, Infiniti, Jimmy Dean, Principal Financial, Hillshire, Ball Park, and Energizer. Currently, Jennifer is a Senior Art Producer working on Pepsi while overseeing other Producers working on Nissan and Infiniti.
Lisa Matthews has been an art producer since 1990. She got her start in automotive advertising working on the Mazda account at Foote, Cone and Belding. At FCB she built the art production department and in 1995 did the same for The Designory. At The Designory she worked on the brochures for Mercedes, Nissan and Mitsubishi. A year later she moved to Suissa Miller to work on Acura and shortly after she worked as a freelancer on Honda and Toyota. In 1999 she became a Co-Manager of Art Production at Saatchi & Saatchi overseeing the department while working on the Toyota account. She was at Saatchi for nine years working on many exciting Toyota launches. For the last 1 1/2 Lisa has managed the Art Production department at Team One Advertising Agency working on Lexus, Ritz Carlton Belkin Routers and American Express. Lisa's fresh perspective makes her a valuable reviewer and an asset to this panel.
Maria Piscopo is the author of the new 4th edition Photographer's Guide to Marketing and Self-Promotion just published by Allworth Press and has been an art/photo rep for twenty five years. She writes magazine articles for industry publications such as Shutterbug Magazine and Communication Arts Magazine and teaches marketing classes for photographers at Calumet Photographic and local colleges in Southern California. Maria's four marketing topics have been successfully presented to industry associations such as AIGA, ASMP, APA, CAPIC and PPA.
K. Ray I have always been fascinated by photographic images and dabbled throughout my early years in high school and then took a few courses in college as well. After college I pursued a number of careers including opening an art gallery in San Diego with emphasis on local photographer’s work. Eventually I was drawn to Brooks Institute in Santa Barbara where I received my B.S in Industrial Photography. I found this to be a challenging aspect of photography and really enjoyed chasing Haley’s comet to New Zealand and capturing stop motion images of bullets using micro flash technology! It was a sad day when I graduated and had to figure out how to put all of that new found knowledge to work making a living! Having spent a summer interning with one of the leading car photographers of that time, I was approached by him to manage his studio. From there I kept exploring all aspects of commercial advertising photography and eventually started representing photographers in 1995. I have found that my technical and production knowledge of the business has been instrumental in making me a well rounded agent who is able to offer creative solutions to complex projects.
Cindy Rowe has been an art producer in advertising agencies since 1994. She started her career at BBDO/Los Angeles, where she worked on the Apple Computer, Pioneer Electronics, Starbucks and Best Western Hotels accounts. After six years in that role, she left BBDO to become Manager of Art Production at Saatchi & Saatchi Los Angeles in 2000, overseeing the department while working on many exciting Toyota projects. A popular reviewer, she brings her unique perspective to her portfolio reviews.
John Sharpe
President, Sharpe + Associates, Inc.
Andrea Stern Founded Stern Rep in 1995 in Venice California after attending Brooks Institute. SternRep is entirely managed, marketed and driven by Andrea. She has kept her company small so she can be personally involved in every step of the process of each job for each photographer she reps. SternRep has offices in LA and New York. Andrea draws on her diverse background in commercial production, shooting the stills on film sets, fundraising, and training and managing boxers to inspire her work in representing photographers. Andrea's Philosophy is to constantly progress, whether through fostering great relationships with great people, promoting growth with her stylized photographer's, networking like crazy or simply knowing where the best hamburger in LA is. Recent Clients include: Apple, Baja Fresh, Burger King, Chevy, Nissan, Toyota, Microsoft, Sony Playstation, Samsung, Pioneer, JBL, McDonald's, Acura, Honda,VW, Arby's, Dominos,UPS Store, Intel Toshiba, Sony, Vaio, Dell, Harley Davidson, HTC, Nestle, Best Buy, Coke, Bacardi, Becks, Shell, Good Life Dog Food, Pinkbery, and The Academy of Motion Picture Arts and Sciences.
Damon Webster is a
hybrid producer. He handles interactive, experiential, print and traditional broadcast projects. The past 5 years have brought in a fresh element of social media, broadband, and online content production.
Denver Consultations
Agenda for 20 minute Portfolio Consultations is to review/develop portfolio for the work you want to do more of and find “holes” to fill or images to change to create job-getting portfolio.
Agenda for 50 minute Marketing Consultation is to review portfolio and develop marketing strategies including marketing plan for sales, web site and any advertising, promo cards, direct mail and email.
PRE-PRODUCTION:
Be prepared to bring a portfolio of the work you want to do more of, CD or web sites are acceptable for reviews, and if you are booking a marketing consultation, bring any current promo pieces.
235 S Cherokee St
Denver CO 80223
From: Debbie Vyskocil, photographer
“I have been working on and off with Maria for about 9 years. She is a great help with every aspect of my marketing and sales. Many times she has gone through photographs with me to help me set up a new portfolio; she has reviewed my marketing plans, and helps me to evaluate new sales and marketing endeavors. She has spoken to so many others in the business that buy what I sell, that I feel her opinion is usually right on target. Maria is very easy to talk with and explains ideas and points in different ways until you totally get her message. I have brought Maria into different speaking engagements because I truly feel that she has her finger on the marketing end of this business. “
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From: Mark Gerber, photographer
“The consultation was great for me. I spent most of yesterday re-writing my notes and came up with nearly three pages of 12 point, single space, tons of really good information. I'm especially looking forward to getting started on the first steps we outlined together and finally feel like I'll be getting a handle on my future. Maria’s book should arrive early next week and I feel pretty darn good about the whole thing.”
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From: Andy Batt, photographer
"Maria Piscopo is one of the best photo marketing consultants in the business. Her years of expertise as a teacher, photo rep and consultant give her the insight and power to move you and your business forward, to where you want to succeed. I strongly endorse Maria."
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From Djanka at Edward Gajdel, Photography
“I appreciated your portfolio review at CAPIC meeting. You had an engaging, powerful and objective manner in addressing and sharing the fundamental principles to enable the junior, intermediate and established photographer to focus on the possibilities that exist. Further you provided the tools for them to navigate a successful path in realizing their success. You also instilled the fact that photographers can learn that they don't need to compromise their art nor their business in order to realize their dreams.”
APA LA Calendar
October 1, 2010 APA LA Comes to Denver!!!!
Chapter Chair Astor Morgan brings LA Events to Denver.
- Taking Charge of What You Charge
- assistants workshop
- portfolio consultations
October 1, 2010 APA LA Mixer! Location TBA
Melvin Sokolsky
October 27, 2010Culver City CA 90232
November and December Events
November 13, 2010 Assistant Training Day
November 24, 2010 Mixer location TBA
December 8, 2010 Holiday Party 5th and Sunset
