| Creating Effective Behind The Scenes Videos |
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To embrace what is likely the future of print and online photography, image creators of all types should familiarize themselves with the components of motion production and find the level of integration that makes the most sense for their shoots. Whether this takes the form of learning to shoot video in addition to stills or working in conjunction with a motion producer, the synergy that is possible when combining these two disciplines can at once heighten the creative atmosphere and add tremendous commercial value to the production. Photographers can benefit from not only showcasing their work, but their process as well. A good BTS piece at once embraces the subject and shooter while striving to cast both in the best light possible. What started years ago as an experiment as magazines looked to expand their online presence, has grown into a regular component of most photo shoots and, in many cases, a platform of its own on both editorial and advertising productions. The potential for advertising in particular has just started to get into the mainstream— and the opportunities to expand creatively and commercially are tremendous.
6-9pm Smashbox Studios 8549 Higuera St Culver City CA 90232 Evening includes: Dinner and Great Door Prizes AND Specail Raffle Glidecam HD4000! APA Members: Free RSVP to This e-mail address is being protected from spambots. You need JavaScript enabled to view it Non Members: $20 online, $25 day of and at the door Speaker: Adam Grossman, Good Dog Media
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