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To embrace what is likely the future of print and online photography, image creators of all types should familiarize themselves with the components of motion production and find the level of integration that makes the most sense for their shoots. Whether this takes the form of learning to shoot video in addition to stills or working in conjunction with a motion producer, the synergy that is possible when combining these two disciplines can at once heighten the creative atmosphere and add tremendous commercial value to the production.
Photographers can benefit from not only showcasing their work, but their process as well. A good BTS piece at once embraces the subject and shooter while striving to cast both in the best light possible. What started years ago as an experiment as magazines looked to expand their online presence, has grown into a regular component of most photo shoots and, in many cases, a platform of its own on both editorial and advertising productions. The potential for advertising in particular has just started to get into the mainstream— and the opportunities to expand creatively and commercially are tremendous.
This seminar will focus on the basic components of a motion production and how it can seamlessly integrate with a still photo shoot.
January 25, 2012 6-9pm Smashbox Studios 8549 Higuera St Culver City CA 90232
Evening includes: Dinner and Great Door Prizes
AND Specail Raffle Glidecam HD4000!
APA Members: Free RSVP to
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Non Members: $20 online, $25 day of and at the door

Speaker: Adam Grossman, Good Dog Media
Adam Grossman has been working as a filmmaker since 1996, serving as director, and writer for film and television. He holds degrees in Photography and Economics from Stanford and film production from USC. In 2007, Adam started Good Dog Media to specialize in motion production for web and mobile platforms. While handling production, post production, and delivery in digital formats, Good Dog Media draws from traditional filmmaking techniques, bringing a fresh approach to behind the scenes, editorial, and advertising work. Adam lives in Los Angeles with his wife, two sons, two dogs, a horse, and two frogs.
Sponsored by:
 
 
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